Video programs are much like audio programs so a lot of the information and steps here will be exactly the same. Like audio programs, videos come in a number of different flavours including:

• Tutorials – these are how to and step-by-step guides, which used to be just developed for computer tutorials, however, have now expanded out to tutorials on anything you can record with a video camera. For example, for jewellery hobbyists and professionals, the magazine Art Jewelry Magazine (United States) has developed videos on a broad range of topics.
• Packaged Products
• Viral campaigns – a viral marketing program is usually controversial, humorous or newsworthy. It is 'viral' because it spreads across the internet fast with people finding it worthy of passing along. One example of a viral video, that wasn't meant to be, is that of a 3 minute spontaneous dance tribe at a music festival, recorded on what looks to be a phone. With over 5 views the success of this video is something that most businesses couldn't replicate if they tried; however, this is not to say it isn't possible.
• Vlogging – stands for video blogging. This is essentially posting video recordings as blog entries, rather than writing words.
• Webinars

All of the above methods essentially follow the same steps and have the same benefits as audio programs – see Audio Programs for further information. However, a couple of notes about video recording differences:

• Videos for vlogging are usually created with a simple webcam attached to a computer, rather than a sophisticated or professional video recording service.
• Camtasia can used for both audio and video editing so it makes a good investment if you are going to be developing/editing both of these types of products yourself.
• Videos are published to sites like YouTube, Viddler and Google Video, or social networking sites.

Note that Google does index videos, especially those on YouTube (Google owns YouTube).