Packaged products are those that pull together various information sources and delivery styles into kit form. For example a home study kit consisting of a manuscript and DVDs or audio programs on CD with transcripts.

Packaged products are a particularly good item to sell online for passive income. They generally have a greater investment upfront to create them, but they also have a higher profit margin if you can source a printer that will develop the materials for a reasonable price.

Let's run through an example with our character, Mary of ACME Personal Styling:

Mary usually provides a wardrobe consulting service for your body shape, however, she finds she has people calling her from across the country wanting her services. The only problem is Mary can't travel because of family commitments. So Mary comes up with the idea of developing a video set – one for each of the three body types. Mary hires a young video recordist who is currently studying at university, for $580 a day, including equipment rental. She works out a script and asks a local boutique to loan her clothes for each body shape for three days (1 day of recording for each body type). In return, Mary will mention the boutique as a sponsor and have their logo and website inserted into the start and the finish of the DVD credits. The videos are recorded, edited and sent to Mary on disk. Mary has a DVD duplicator company give her an estimate on duplicating the DVDs, printing a professional image on them and inserting them professional packaging. They tell her it will take 5 days for her order. While she is waiting, Mary sends out an eNewsletter to her existing customers and sets up a PPC campaign to get sales rolling. She also sets up a new webpage on her website for anyone browsing the internet to buy automatically from PayPal. As orders arrive, Mary packs the kits and sends them to individuals. When she is receiving too many orders for her to handle herself, she contacts a fulfilment centre who handles ordering, restocking, shipping and returns for her.

In a simpler example, you could run a series of podcasts (see Audio Programs) over the course of a year, and then execute the same steps in the example above for duplicating, printing and shipping.