Microblogging are short and sharp messages, like SMS, submitted to online software that communicates your status, product or service message.

The most famous microblogging tool is Twitter which allows 140 characters for each message,

The benefits and uses of Microblogging for advertising and marketing include:

• finding new customers and networking with peers
• keeping existing customers informed on your business or service status
• creating a business personality i.e. help people understand there are "real" people behind your business to help them make a "connection" with you
• getting feedback directly from customers about new products and services or content that you create.
• demonstrating your expertise to a broader audience e.g. synchronising your website content with the microblogging service gets your message across to more people
• engaging with a new audience or a new market segment

To save time, Microblogging tools can be synchronised with other technologies you use, such as:

• Email – have microblog updates of people you follow sent to your email
• Email marketing – every time you publish a new newsletter have it automatically send an update to the microblogging service
• RSS – every time you post something new on your website or blog have it automatically send an update to the microblogging service
• Multimedia – attach files, audio and video to microblogs
• Phone – microblogging can be accessed from mobile phones, which can be especially useful if you have a fast moving business where updating customers on the fly is essential