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Article Marketing is essentially using informative articles to promote your business and is a free advertising mechanism, apart from the time you spend creating the article.
Online Marketing
In this section we have provided an overview of the most effective techniques and tools for marketing and advertising online. Some of them cost money to implement and some are free if you do the work yourself – the following key is used to give you a general guide for each technique:
| Implementation cost: |
Less than $500 |
$500 - 1000 |
More than $1000 |
| Maintenance time: |
1 hour a week |
2-4 hours a week |
5+ hours a week |
Directory Listing
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Since the internet started, directories have been created to help people find the information they are looking for – think of online directories as simply an internet-based version of the Yellow Pages.
Microblogging
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Microblogging are short and sharp messages, like SMS, submitted to online software that communicates your status, product or service message.
Newsletter Advertising
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eNewsletters, also known as eZines or email newsletters, are extremely popular with many websites providing the option for visitors to sign up to stay informed on the latest news, products, services and information on the business or the niche the business focuses on. Also see eNewsletters for developing your own eNewsletter product.
Online Public Relations
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Online public relations (PR) is like offline public relations – the goal is to generate publicity for your business i.e. attract the attention of the media. In the online world, it also serves the dual benefit of increasing your search rankings and helping customers and partners understand your business.
Pay Per Click Advertising (PPC)
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Pay Per Click (PPC) advertising is essentially taking the concept of traditional advertising e.g. an ad in a newspaper, and moving it into the online world.
Product Review & Rating
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Go surfing on Amazon.com and you will see almost every book or product has a review of its quality, usefulness, style etc and an overall rating, up to 5 stars. Early on in internet history some businesses recognised the opportunity for them to use product reviews as a method of advertising their business.
RSS Advertising
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A website or blog is a technology that 'pulls' users to you. Really Simple Syndication, or RSS, is a technology that enables you to 'push' your website or blog information to people who subscribe to it. The resulting information (such as articles) is read through RSS Readers like Microsoft Outlook.
SMS Marketing
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SMS marketing is simply the practice of sending an SMS to customers with information on products and services, special deals or marketing campaigns.
Social Networking Sites
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Social Networking websites are those which enable people to connect with other people to:
- meet new colleagues, friends, customers and business partners
- find entertainment
- learn new things
- share information and contacts