Plan to measure and monitor
It wastes your valuable time and money if you can't measure your return on investment (ROI) once you get a website up and running, so once it is up you need to track and monitor what is response you are getting and how many sales you make.
Planning a new website - what to do before you even think technology!
Who, what and how
Before you even think about developing or commissioning a website, make sure you have a business plan! Your business plan will have clarified:
Where do I start with online technology?
The first step in any implementation of online presence, whether it be a new website, social media or even a new product, is to determine what you actually want to achieve from having it.