| Term | Definition |
| Article directories | An online directory of publicly accessible documents on a broad range of topics |
| Cost Per Click (CPC) | A measurement for online advertising. In PPC advertising you can usually set a maximum cost you want to pay, per web-user click |
| Domain Name | A URL for a website e.g. www.mydomainname.com |
| Key word (or keywords) | Individual words or phrases that relate to a search, website content or PPC campaign |
| Landing page | A web page which a web-user visits, usually setup to capture a user action e.g. buy a product, sign up to an eNewsletter etc |
| Lead generator | An activity a web-user performs that results in them becoming a warm or hot lead for your business |
| Organic search | Also called 'getting found organically'. Organic search rankings are those that are not paid for i.e. the website search results appear as a result of the content they contain, not because someone has paid them to appear |
| Pay per click advertising (PPC) | An online form of advertising where a brief advertisement of words, words + a picture or a graphical banner is clicked by an web-user and which results in a charge to the advertiser |
| Search engine submission | The action of submitting a website to the a search engine such as Google, with the goal of having the search engine 'crawl' your website to find content and keywords which will help your website display in organic search results |
| Search ranking | Where a website is positioned in organic search results |
| SEM Search Engine Marketing | An umbrella term covering a broad range of activities from SEO to article marketing to PPC |
| SEO Search Engine Optimisation | An umbrella term for a range of activities that improve your organic search engine ranking |
| Tagged (or tags | Tags are simply key words that describe what the content is about |
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Widget |
A basic application that usually performs a single function e.g. a clock application sitting on the side of your desktop or a Twitter application that shows your friends recent tweets on your website |