Green IT Strategy was developed as a news website for green technology.

The goal of the website was to provide current information on the topic of green IT with a targeted demographic of Australian visitors.

Key Features

• Articles and News - ability easily create, edit and manage content using a content management system (CMS)
• Social bookmarking - to encourage visitors to share articles and news
• Podcasting - integrated podcast management
• Blog - integrated blog for more subjective updates and news
• Amazon book integration - to enable commission based sales of relevant Amazon books
• Comment integration - to allow feedback and interaction from visitors
• Advertising - integration with Google Adwords banners
• Related items - encourages readers to stay on the site and
• Article tagging - to enable easy access to news items
• RSS integration - allows content to be pushed to readers immediately
• Social networking links - for Twitter, as well as Twitter feeds to the site providing automated relevent content

Project Date:  2007

Results:  Now ranked in the top ten Google (Australia) organic results for the keywords "green IT"