Do you ever wonder how people find your website on the internet and what they viewed while there? There are a lot of ways people actually reach your website - from search engines, to social media and social networks, to offsite advertisements. Google Analytics is a web-based software solution that will show you all these - and best of all - it is totally FREE and easy to incorporate into your website!
It will help you monitor your site traffic, making it easier for you to improve your website in terms of investment, conversions, and monetizing your site.
Recently Google released their new Analytics administration portal which makes it easier to manage and analyse website data. In particular there are 3 new features that we think are top notch for business owners and marketing teams:
Real-Time Reporting
Almost everyone uses the internet now - a statement of the obvious! With Google Analytics, you can view your reports in real-time. This will show you your site traffic as it happens. Social media is also a huge factor currently in site traffic. It is a good practice for companies to post to their social media account if their website has new content. So with this new feature, you will see how much site traffic you get from sending your new site content through a tweet, for example. The Real Time Reporting will also show you the effectiveness of your new campaigns.
Mobile Reporting
With the rise of the smart phones, more and more people now are using their mobile phones to browse the internet. People can access the internet anytime, anywhere because of this. With Google Analytics’ Mobile reporting, you can now see how mobile users are using your site. You can even see what mobile phone models they are using in visiting your site or what their service providers are.
This is a super important feature if you are looking at upgrading your website - most standard websites are pretty mobile unfriendly with lots of scrolling and zooming to get around the screen. So if you want to analyse what percentage of your visitors are using mobiles and understand how a 'mobile ready' version of your new website will be used, this is THE key feature.
Flow Visualisation
Finally Google Analytics has also improved their path analysis tools. Flow Visualisation will help you view your site reports graphically, thus making it easier for you to interpret your reports. You can either view your reports in Visitors Flow, or in Goal Flow. Visitors flow will basically show you your site visitors’ journey through your website (sneaky), while Goal Flow will show you your site visitors’ activities as they go through your goal steps - this is extremely important to find out at what point your convert or loose leads.
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