Here are some recent statistics regarding the dynamics of Facebook:
- There are 80.3 million users in the 18 to 34 age demographic, 41.0 million between 35 and 54 and 10.4 Million between 55 and 64
- The average user spends 23 minutes on Facebook on each of their 40 monthly visits
- The average user is connected to 80 community pages, groups and events
- Every day, 200 million individuals access Facebook from a mobile device
This has caused businesses to also take part in the Facebook experience to help market their products and services. For example, 42% of businesses say that Facebook marketing is critical to their overall business branding strategies.
Another notable statistic is that according to State of Inbound Marketing, Hubspot stats, marketers state that social media has a 100% higher lead-to-close rate than outbound marketing (4.0% to 2.0%). That's even more significant when you realize that social media marketing generally costs less.
Finally, the same survey suggested that 77% of companies acquired B2C and 43% acquired B2B customers using Facebook. Retail is listed as the top industry acquiring these consumers.
Businesses are still struggling with some aspects of Facebook marketing (lead generation for one) but it appears to be a viable and cost effective form of attracting new customers.