Just a brief tip today for gaining additional exposure and prizes for NFP initiatives in Australia: get on the source...Sourcebottle that is!  Sourcebottle is a website that allows businesses, journalists and bloggers to post "call outs" and requests to everyone else. The call outs can be any topic (as long as they aren't spammy, for university assignments or straight advertising) and can request things like finding a specialist for an interview, finding someone to donate prizes or time or expertise, finding research participants and spokespeople, and providing special offers.

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A few months back I was thinking of developing a social network specifically for NFPs in Australia.  I actually bought the domain name and built the website but just haven't had time to launch it.  From past experience, building and maintaining a social network requires a high degree of time dedicated to them - or money to pay someone to help you manage it.  This is not to say it isn't a rewarding experience - it is so wonderful to get messages of support from like-minded people - but like I said it does take a fair amount of time to manage if you want it to be very successful, and at the moment my company's time is very much dedicated to helping non-profits directly.

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One of the top strategies to internet video: leverage an existing viral video trend. This example shows how World Vision Australia reached 30k views of their video emulating the extremely popular old spice advertisements with probably about 1/100th of the budget. 

Yeah, sure you can tell the NFP one cost a lot less, but it is charming, amusing and engaging - all key elements of a viral video.  Check out my checklist below on "Will My Video Go Viral" for more tips...

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