You may be considering hiring someone to design and develop your small business website, or you may be thinking about developing your own website. Regardless of which you choose, there are five key steps you need to undertake for small business website design.

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Podcasting is often used as a broad term for a number of different types of audio programs, including:

• Teleconferences – a telephone call where there is usually a presenter and many listeners who can also contribute to the conversation
• Teleseminars – essentially a telephone conference where only the presenter talks and questions are sent in before the call
• Podcasting – a live or on-demand audio session accessed via the web
• Online Radio – like traditional radio except the station is accessed online

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Why LinkedIn for business?  Clara Shih puts it most elegantly in her book, The Facebook Era...

"As individuals, we have two sources of personal competitive advantage: human capital and social capital.  Human capital, which includes talent, intellect, charisma, and formal authority, is necessary for success but often beyond our direct control.  Social capital, on the other hand, derives from our relationships...social capital [is] the collective value of all social networking and the inclinations that arise from these networks to do things for each other...social capital can be measured by the level of trust and reciprocity in a community or between individuals...[and] is a powerful source of knowledge, ideas, opportunities, support, reputation, and visibility that is equally if not even more influential than human capital."

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Sidewiki is a new feature Google have added to their Google Toolbar.  But it doesn't just affect Google Toolbar users.  It affects every website on the internet.

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Directories on the internet are quite useful for helping you in two areas:

• The first is quite obvious:  it helps promote your business, products and services.
• The second is that having links back to your website increases your search ranking (i.e. helps move you up to the first page of search results).

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