Catapult Creative Productions needed a custom developed Facebook application for their client, an Australian government agency.
We designed, developed, implemented and supported the application during their month-long campaign.
Key Features
The Facebook application was built for the 2010 World Cup promotional activities and provided features such as:
- Send a Red Card to a friend with text comments
- View Sent and Received Red Cards
- Invite Friends to use the Red Card web application
- View Competition Terms and Conditions, and Help text.
The application met Facebook compliance standards for application development and competition terms and conditions.
The Facebook application also provided integration into a comprehensive Facebook marketing statistics application.
Platform: Facebook API, PHP and MySQL
Marketing Results: Over the course of 4 weeks, over 500 'red cards' were sent by Facebook application users.
Project Date: June 2010
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